Political Advertising Policy
Effective: To be set upon final approval and publication.
Draft Status: This policy is draft v0.1, pending legal review and formal adoption. It reflects our intended governance expectations but has not been attorney-reviewed and has not been formally approved. Nothing in this policy constitutes legal advice or a representation of legal compliance.
1. Overview
This policy establishes governance expectations for public political advertising, paid communications, and sponsorship disclosures associated with Florida Principles PAC. All political advertising is subject to applicable law, platform requirements, and attorney verification of disclaimer language, reporting obligations, and targeting rules.
2. Scope
This policy applies to PAC-sponsored public advertising, boosted posts, promoted content, digital ads, mailers, scripts, and other paid political communications. It does not apply to PoliticalPedia civic information content, which is maintained separately and is not political advertising.
3. Truthfulness and Source Standards
Political advertising associated with this PAC must be:
- Truthful and not knowingly misleading about candidates, officials, policies, or the PAC itself
- Based on sources that are documented and available for review
- Reviewed internally before publication
- Consistent with PAC governance and mission
Advertising must not claim endorsements, board approval, candidate positions, or legal compliance unless each has been verified through the applicable process.
4. Disclaimer and Disclosure Requirements
All legal disclaimers, required attribution language, reporting treatment, targeting limits, and platform compliance requirements are subject to applicable law and must be reviewed and approved by legal counsel before publication. The PAC will not publish political advertising without approved disclaimer language where required.
The PAC maintains clear separation between PoliticalPedia civic information content and persuasive PAC advertising. PoliticalPedia responses are not political advertising and are not subject to political advertising disclaimer requirements on that basis.
5. AI and Synthetic Media
Political advertising associated with this PAC must not use AI-generated or AI-manipulated audio, video, or images to misrepresent a candidate's, officeholder's, or other person's words, appearance, or actions. Any use of AI-generated creative content in paid political advertising must be disclosed where required by applicable law and is subject to legal review before publication.
PoliticalPedia civic-information data may not be used to target, model, or select audiences for PAC political advertising. There is no data pathway between PoliticalPedia user interactions and PAC advertising systems.
6. Approval and Review
The Founder or an authorized officer approves advertising concepts before publication. Legal review is required for disclaimer language and any compliance-sensitive content. Financial and treasury owners review spending authorization and records.
Material advertising errors identified after publication should be corrected or withdrawn when appropriate, documented, and reported through our Corrections and Accuracy process.
7. Records
Placement records, creative files, approvals, invoices, disclaimer documentation, and relevant targeting settings are retained subject to financial governance requirements and applicable law.
8. How to Ask About PAC Advertising
Members of the public may ask about sponsorship, corrections, or public records related to PAC advertising through the Contact page at floridaprinciplespac.org/contact.
9. Related Policies
- Financial Governance Policy
- Corrections and Accuracy Policy
- Terms of Use
- Privacy Policy
10. Changes to This Policy
We may update this policy from time to time. Material changes will be reflected by an updated effective date.